A man with glasses, a gray beard, and a gray beanie wearing a black coat and a striped scarf, waving and smiling in a park with green grass, leafless trees, and houses in the background under a clear blue sky with contrails.

Hello to you

If you’ve noseyed around a UK supermarket anytime in the last 15 years, you’ll have seen my ideas and read my words.

I was at London brand consultancy big fish® for nearly a decade (as Head of Words), creating identities for Tyrrells Crisps, Dorset Cereals, Gü, Yeo Valley and many more.

These days, I do the same stuff, but freelance – working with founders, brand directors, creative agencies and designer friends.

And I still get to collaborate with my old pals at big fish®, helping start, transform and grow iconic brands.

It’s nice.

Close-up of a smiling woman with short blonde hair, wearing a light blue blouse, in a kitchen setting.

Camilla Stephens, Founder, Higgidy

“Lee truly understands our values and love of food, bringing it all to life beautifully through his words. Incredibly thoughtful and humble in his approach, he listens and refines until everything feels just right.”