Perhaps I can help you with one of these?
Brand story
A punchy brand narrative that consumers, investors and collaborators immediately get – and want in on.
Tone of voice
A uniquely witty brand voice that wins hearts, minds and lifelong fans.
Naming
A magnetic brand or product name – packed with meaning, poetry and authenticity.
Messaging
Crystal-clear messaging that cuts through the blah and makes your brilliance impossible to miss.
Strapline
A slogan that distils your proposition into a single, unforgettable zinger.
Manifesto
A brand manifesto that turns “yeah, whatever” into “yes, please, Trevor”.
Brand identity
A complete, brand-spanking-new brand identity (I know designers. Good ’uns).