Kallo

Every once in a while, I’m asked by the lovely people at big fish® to write a poem for their equally lovely client Kallo, to go on the side of one of their packs. It’s fun.

Over the years, I’ve written all sorts for the brand – from pack copy and poems to web copy and helping evolve their brand narrative.

Brand story | Pack copy | Poems galore | Web copywriting

Design: big fish®

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A bright yellow tube of Kallo organic stock paste with chicken and rosemary flavor, featuring a black hen illustration and a red ladybug on top, set against a decorative background with hen imagery.
This is a text excerpt with a yellow background containing a poetic story about Lorenzo the ladybird, his soulmate, and a humorous incident involving Mrs. Right transforming into a chicken.
A tube of Kallo organic stock paste with garlic and mixed herbs, featuring illustrations of garlic bulbs, herbs, and a ladybird on a purple background.
A quote about helping neighbors with shopping or gardening, mentioning Lewellyn the ladybird known for good deeds, and a humorous story about fetching bulbs and garlic.
Packaging for Kallo Veggie Cakes, Lentil & Pea flavor, Caramelized Onion Chutney variety, with illustrations of onion rings and a pink watering can, emphasizing that it's made from plants, high in fiber, protein, and gluten-free.
A poem about Miss Erica Onion, describing her as clever and wise, who went on a sunbed to caramelize, and then became mellow, soft, and sweet, hugging in the street, with a small illustration of a strawberry with a leaf at the top.
A promotional graphic with a yellow background advertising vegan hummus topped flatbread pizzas, with an image of three small flatbreads topped with hummus, chopped vegetables, and herbs.
Poem about Mick Cheeze and Fran Onion meeting in a field, dancing, aging, going to a milkshake bar after dropping off milkshakes, and Mick being a vegan.
Poem about Mr. Pablo Palomo on an orange background with a small illustration of a tomato at the top and bottom.
Package of Kallo Lentil & Pea Veggie Cakes with tomato salsa, lime, and coriander flavor, featuring colorful illustrations of a woman with a hat, tomato, and a wheelbarrow of vegetables on an orange background.