Rodda’s

Few food brands have the heritage of Rodda’s. They’ve been doing the same thing in pretty much the same way since 1890, when Eliza Jane Rodda, great-great-grandmother of current MD Nicholas, started selling the clotted cream she made in her farmhouse kitchen.

Rodda’s is quite a special product. But it didn’t look, feel or sound like one. Our job was to pitch it as luxurious enough to command a premium, but flexible enough to partner up with puds of all sorts, not just scones. To get the old rate of sale up a bit.

As well as working on positioning and brand story, I created Rodda’s quietly charming tone of voice and provided words for their packaging, brochure and website.

Brand strategy | Brand story | Tone of voice | Pack copy | Web writing | Brochure

Which would you rather?

An ice sculpture of your gran? The donkey ride of your life?
A polite ticking off? “Des” as a middle name? A photo of some soil? £25k in cash? Tricky decision

A Tyson's crisp packaging advertisement with a vintage photo of two women smiling and a smaller photo of children playing on the beach, highlighting a contest to win joint custody of a wheelchair or £25,000.

Build it.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Promotional page with the headline "Win a Monkey's Uncle" in large red text. The page features a paragraph explaining that people often joke about being a "monkey's uncle" but do not usually act on it. It mentions a chance to win a cash prize or a different reward, with additional details about the contest and its rarity, emphasizing the event's exclusivity and prize options.
A bag of Tyrrell's hand-cooked English crisps flavor sea salt and cider vinegar with a vintage black and white photo of a man in a suit and glasses holding a drink, surrounded by bottles, with an advertisement about winning money in the background.