Gü

Were the planets aligned very slightly differently, Gü would have been known as The Belgian Chocolate Company. Doesn’t bear thinking about, does it? Thankfully, Perry Haydn Taylor, founder of big fish®, rescued us all from this crime against humanity and created an award-winning brand that was a pure joy to write for.

I worked on various iterations of Gü over the years, first as a copywriter, working on packs, websites and press ads, and later helping with strategy, brand narrative and evolving the tone of voice.

Gü

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