Steve’s Leaves

Consumer brand for Vitacress, who had previously supplied exclusively for supermarket own label. More details to follow.

Strategy | Tone of voice | Pack copy | Web words

Design: big fish®

Tap below to zoom in.

A bag of Steve's Leaves watercress with some watercress leaves spilled in front, colorful packaging highlighting watercress as rich in vitamin C and A, washed in spring water, and ready to eat.

A clear plastic bag of mixed salad greens with a label reading "Steve's Leaves," and a purple sign indicating it contains a mix of wild red rocket and milder leaves, washed only in spring water and ready to eat, with some loose leaves outside the bag

A clear plastic bag of mixed baby salad greens labeled 'Steve's Leaves,' featuring ingredients like pea shoots, spinach, and baby chard, with an illustration of orange leaves. The packaging indicates the greens are washed only in spring water and rea

A computer screen displaying a colorful website for Steve's Leaves, featuring sections about the range's growth, a person named Steve, and recipes, with various graphics and text on a vibrant green background.