Tiba Tempeh

Alex and Ross Longton founded Tiba Tempeh with a big ambition: to make plant-based food that people actually want to eat – without the lecturing or finger-wagging.

Working with big fish®, I helped shape the words around the brand, from the strapline and manifesto to the key messages and tone of voice.

The idea was to talk about sustainability and ethics in a way that felt warm, witty and down-to-earth, and to give Tiba a voice that persuades without preaching.

Brand story | Tone of voice | Strapline | Brand book | Press ads | Web words

Design: big fish®